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1. Glossary and Ad Network Internet Terms
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...    CTR- Click Through Rate (CTR) is the percentage of impressions that resulted in a click through. It is calculated by dividing the number of clicks by the number of impressions to determine ...

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Definition: A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

 

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